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What is advertising and marketing?
Advertising is a non-personal form of promotion that is delivered through selected media outlets that, under most circumstances, require the marketer to pay for message placement. Advertising has long been viewed as a method of mass promotion in that a single message can reach a large number of people.

What is advertising and promotion?
The main objective of advertising and promoting your products is to attract the attention of customers and subsequently persuade them to purchase form your business. It is a way of communicating the benefits of your products to your target audience.

What is meant by online advertising?
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.

What is the benefits of advertising?
1) Introduces a new product in the market,
2) Expansion of the market
3) Increased sales
4) Fights competition
5) Enhances good-will
6) Educates the consumers
7) Elimination of middlemen
8) Better quality products
9)  Supports the salesmanship
10) More employment opportunities
11) Reduction in the prices of newspapers and magazines
12) Higher standard of living!